Unlock a Decade of Associations Trends

Exclusive Insights from the 10th Annual Associations Survey Report 

Join us for an exclusive webinar revealing groundbreaking findings from our comprehensive survey of association professionals and members. Discover how loyalty metrics are soaring as members turn to their organizations for guidance in uncertain times and learn why successful events have become the #1 priority for association leaders. 

This year’s report uncovers critical shifts in member expectations, from the growing demand for regional events to the increase in professional development requirements. We’ll explore how technology adoption is driving member loyalty and reveal surprising insights about AI integration in the association space. 

Key Research Findings 

• Membership Loyalty Surge 

Loyalty metrics improved across the board as members increasingly value collective benefits like representation, advocacy, and community during turbulent times. 

• Events as Revenue Drivers 

With events being the #2 revenue source after dues, associations are prioritizing successful events while adapting to budgetary and travel concerns through regional strategies. 

• Professional Development Evolution 

A 7-point increase in required professional education creates opportunities for digital, on-demand learning beyond traditional conference models. 

• AI Integration Acceleration 

AI usage jumped significantly with 40% of organizations now utilizing AI and having policies in place, supported by 61% of boards. 

What You Can Expect in This Webinar 

• Loyalty metrics and member retention drivers in today’s challenging environment 

• Strategic insights on optimizing event revenue through regional and hybrid approaches 

• Data-driven recommendations for expanding digital professional development offerings 

• Technology adoption strategies that boost member satisfaction and loyalty 

• Practical AI integration roadmap based on successful association implementations 

• Member engagement tactics that resonate with younger demographics and remote preferences 

• Q&A session with industry experts and survey researchers